On October 30, 2025, Adobe announced updates to its AI-enabled tools like Firefly, Express, and Photoshop Web, including an intelligent assistant that understands natural language and the ability to create content from idea to ad in minutes, making it easier for creatives - even non-specialists - to use AI technologies to create visual or advertising content quickly, lowering the technical barrier. to use AI technologies to quickly create visual or advertising content, lowering the technical barrier . This shows that the field of AI is moving towards "ease of use" and not just advanced technologies - increasing its prevalence.
"Adobe Inc. launches new AI toolkit for creators"
