Idea Screening Lab
Accelerate your innovation and new product development pipeline with quality consumer feedback from Kantar Marketplace.
Last updated
Features
- Matches business ideas to Google SEO keyword search volume to gauge real market demand
- Provides a feasibility score based on competition and market gaps
- Analyzes whether a niche is growing, stable or declining
- Generates automated SWOT and PESTEL reports for each idea
- Stores, categorizes and ranks concepts in a private idea repository
- Suggests related sub-niches and long-tail keywords automatically
- Ranks ideas from high potential to high risk using SEO difficulty and search volume
- Exports reports as PDF or CSV
Pricing Details
💵 Pricing
Idea Screening Lab typically follows a Freemium or Credit-based model:
Free Trial / Starter Tier:
Cost: $0.
What's included: Usually allows for 1 to 2 full idea screenings to let you test the depth of the reports.
Pro Plan:
Cost: Approximately $19 – $29 per month.
What's included: Unlimited idea storage, more frequent trend updates, and deep-dive competitor analysis.
Lifetime Deal (LTD):
Cost: Often available on early-bird platforms for a one-time payment of $69 – $99.
What's included: Lifetime access to basic screening features.
🎁 Is the free version a trial or completely free?
It is a Free Trial model. It gives you enough access to validate your first big idea, but frequent users or serial entrepreneurs will need to upgrade to a paid plan for ongoing research.
💳 What does the free version offer?
Basic market demand score for one idea.
Limited view of top keywords.
Access to the private idea repository (with limited slots).
💳 What does the paid version offer?
Full SEO Data: Access to exact search volumes and keyword difficulty scores.
Competitor Deep-Dives: See which websites are currently ranking for your idea.
Exportable Reports: Download PDF or CSV reports to share with investors or co-founders.
Priority Research: Faster processing for complex niche queries.