️ 🖼Tool name: Adobe Target
🔖 Tool Category: Conversion Optimization and A/B, Data and Analytics, Feedback and Analytics, Automation and Smart Agents, CRM and Deal Tracking
️ ✏What does this tool offer?
Adobe Target is an advanced platform for personalizing and digitally testing user experiences. It allows large companies to perform A/B and Multivariate Testing on websites, apps, and emails. Adobe Sensei 's AI engine personalizes content, offers, and products for each individual visitor based on their behavior and preferences in real-time, dramatically increasing conversion rates.
⭐ What do you actually offer based on user experience?
Smartly target users and launch hundreds of simultaneous experiences without overlap.
Automatic personalization of content for each visitor without human intervention, increasing return on investment (ROI).
Transform the customer journey from a generic experience to a fully personalized one, especially for companies with millions of visitors.
🤖 Does it include automation?
Yes, it includes advanced automation:
Auto-Target content personalization using machine learning.
Choosing the best experience for each user based on their historical data and real-time behavior.
Continuous optimization of digital experiences without the need for constant manual intervention.
💰 Pricing model:
Enterprise SaaS is based on annual contracts.
The price is not fixed and is determined by traffic volume, number of digital channels, and the level of features required.
🆓 F ree plan details:
There is no free or freemium plan.
Adobe provides customized demos and consulting for larger companies to assess the suitability of the tool.
💳 Details of paid plans:
Adobe Target Standard: A/B tests and manual rules-based personalization.
Adobe Target Premium: All AI features, automatic personalization, and advanced recommendation testing.
Contracts typically start in the tens of thousands of dollars per year depending on company size and level of features.
🧭 How to access the tool:
Via a cloud-based interface within Adobe Experience Cloud.
Activation is done through tracking code (at.js) for websites or SDKs for apps.
🔗 Experience link or official website: Adobe Target