Optimizely
Description
️ 🖼Name of tool/platform
Optimizely
🔖 Tool Rating
A comprehensive Content Marketing Platform (CMP) that brings together capabilities for content planning, content creation, digital asset management, marketing workflows, and multi-channel content publishing.
️ ✏What does it offer?
Optimizely enables campaign and content planning via a unified calendar, enabling collaboration between team members. It supports content creation with the help of AI to generate content consistent with identity and language. It also provides digital asset management in a centralized library with organization, tagging, and version control, along with publishing content directly to websites, blogs, and social media, and tracking the performance of your content and campaigns through analytics.
⭐ What do you actually deliver based on user experience?
Standardize workflows between content and marketing teams, reducing chaos and increasing transparency between team members.
Accelerate content production with AI support, easing the load on teams.
Optimize the use of digital assets, with the ability to easily reuse files.
Efficiently manage multiple large campaigns, especially for companies with a large digital presence.
🤖 Does it include automation/AI?
Yes, AI features include content creation, digital asset management automation (such as auto-tagging and multiple image generation), workflow automation and cross-channel publishing.
💰 Usage/Pricing Model
Pricing is customized by team size, number of users, and size of digital assets, so Optimizely should probably be contacted for a quote.
There is no fully unlocked free plan, but an initial trial may be available when you sign up.
🧭 How to access the tool
Optimizely is a cloud-based platform that runs in the browser, with no local software to install. You can set up a team workspace and start planning, creating, and publishing content right away.
Of 🔗ficial website link
optimizely.com/products/content-marketing/